Jasrita Dhir

Jasrita brings a wealth of experience with her, having led brand, marketing, digital marketing, and CSR functions over a distinguished career spanning nearly two and a half decades. She has worked with renowned organizations such as P&G, The Oberoi Group, NDTV, Max Healthcare, and most recently, Karkinos Healthcare. Jasrita has also helmed the Brand, Marketing, Communications and CSR functions at Fortis Healthcare and The Max Group’s Antara Senior Care. Her expertise in cause-based marketing and purpose-led communication is particularly noteworthy. At Fortis Healthcare, Jasrita spearheaded the award-winning #MoreToGive campaign on organ donation, a groundbreaking initiative that softened perceptions of private healthcare and earned over 15 prestigious accolades, including Effies India and APAC Finalist honours.

Academically, Jasrita holds an MBA from Apeejay Institute of Management, a postgraduate course in Advertising & Public Relations from MICA, and has completed the Advanced Management Program in Healthcare from ISB. Beyond her professional achievements, Jasrita is a passionate non-fiction reader, a keen observer of politics, and an admirer of underdog stories in sports, especially cricket. She also enjoys discovering lesser-known travel destinations.