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With 25 years of experience in company leadership, marketing leadership, and strategic consulting roles, Rashmi has a wide range of industry knowledge as well as a solid grasp of the digital, media, and communication domains. Prior to taking on the role of Business Head – Digital & Syndication, she worked at HT Media as Marketing Head for New Business Ventures, where she oversaw the brand development and market launches of Mint, Fever 104 FM, and the company’s flagship news platform Hindustantimes.com.
She also served as Network 18 Group’s CMO. She established BrandStory Consult in 2013 and has since led multidisciplinary teams in new brand development, brand transitions, and digital-led transformations for numerous international and Indian conglomerates, including Tata Chemicals, NEC Technologies, The Legrand Group, and Aakash Education, among others.
Rashmi’s a product of Delhi University, where she completed her BA (Economics) from SRCC and MBA from FMS.
She’s a pet lover and proud parent of a one-and-a-half-year-old hyperactive Beagle, who is making it hard for her to pursue her other passions of yoga, tennis, trekking and reading.
