Spreading Smiles and Change: My Journey Towards Social Entrepreneurship

Nitin Jain, a Young India Fellowship alum from Ashoka University, has carved a meaningful path in social entrepreneurship focused on growth, learning, and purpose-driven work. With a background in commerce and management, Ashoka’s liberal arts environment broadened his perspective, motivating him to lead the Spread Smile Foundation (SSF), an organisation dedicated to uplifting underserved communities in Sonipat, Haryana, and beyond.

In conversation with us, Nitin shares insights into his journey into social entrepreneurship, the inspiration behind the Spread Smile Foundation, and how his experiences at Ashoka University have shaped his commitment to uplifting communities.

What drove you to embark on this entrepreneurial journey, and what has the process been like for you so far?
The motivation to start SSF came from a deep-rooted sense of purpose. In January 2019, I saw the critical gaps in access to education, healthcare, and child protection, especially in rural communities. I felt compelled to address these challenges through youth-led initiatives, and so Spread Smile was born, with a vision not just for temporary aid but for sustainable community development.

In what ways has Ashoka’s liberal arts approach influenced your perspective on entrepreneurship?
Ashoka University played a transformative role in this journey. The liberal environment encouraged me to think critically, question norms, and seek solutions grounded in empathy and inclusivity. A key influence has been Ekanto’s mentorship at the InfoEdge Center for Entrepreneurship. Ekanto offered me continuous guidance, providing SSF with exposure and practical support that directly benefited women in rural areas by offering them sustainable livelihood opportunities.

One collaboration that’s particularly close to my heart is with Lovsy, an Ashoka student-run startup. This partnership provides consistent income opportunities to rural women connected with SSF. Now in its second year, this collaboration is a result of Ekanto’s support and dedication to fostering impactful connections. From student field visits to partnerships with impact-focused clubs, these opportunities have helped SSF expand significantly.

How did you manage the demands of running your own venture while also balancing the rigorous academic schedule?
Balancing academics with SSF was challenging yet rewarding. I managed my time strategically, often dedicating weekends and breaks to the foundation. The support from faculty and peers made it possible to apply insights from the classroom directly into our work on the ground. Friends like Nene Ibezim and Suhas Peela from the Young India Fellowship have also been instrumental, bringing global exposure to SSF and helping us connect with communities.

How does SSF aim to make a positive difference in the lives of others?
Through SSF, I aim to inspire others to engage in community welfare and realise their potential to make lasting societal changes. For me, it’s about empowering communities to uplift themselves, making progress that’s self-sustaining.

Spread Smile Foundation has shown me the power of dedication and a holistic education. I’m grateful to Ashoka and everyone who has been part of this journey for helping me transform my aspirations into real, impactful change.

About Spread Smile Foundation:

Spread Smile Foundation Trust, founded by Nitin Jain with the support of family and friends, is an NGO committed to uplifting underprivileged communities through education, health, sanitation, and environmental initiatives. Established on 13 January 2019, the foundation launched its first educational programme, Project विद्याफल, on 26 January, focusing on slum areas. Currently operating in three locations, the trust educates around 200 children, encouraging them to attend classes and move away from activities like begging. The foundation welcomes individuals of all ages to contribute to their mission.